Create a PERFECT Instagram profile

Whether you are using Instagram to promote a service or you want to take advantage of visibility to earn through social media, you need to know that your profile is your business card.

If you are unable to give people who visit your profile a reason to follow you, you are automatically going to lose followers and potential customers as well as making any growth strategy useless.

Read on to find out how to create an impact profile by making the most of all the tools that Instagram puts at your disposal.

Public and business account

Since the Instagram profile is your business card, it is essential to make the most of it. Keeping the profile private would prevent our new potential followers from knowing us by dissuading them from following us.

Having a private profile would also prevent us from switching to the company account, an essential function for getting to know our audience better which allows us to benefit from numerous resources including:

• Instagram Insights,

• promotion of posts and stories,

• "Swipe up" for the stories.

To switch to your corporate account, after making sure you have a public profile, from the settings search for "Account" and click on "Switch to a professional account". Then select the category that best describes your business.

Recognizable and searchable username

If we want to be easily found it is important that our username is recognizable and searchable.

If you are a freelancer or have a personal account, I recommend that you use @namelastname as your username.

In case you are a company then use the name of your business. If this is not available, try to include it in the first part of the username so that people are more likely to come across your account.

You can take our username as an example: dgrowth.marketing.

Profile picture

I'm sure that while browsing the comments under a post or Instagram story, you have happened to be struck by a profile photo so particular that you can't click on it.

Here's how choosing the right profile photo can help you get more profile visits and new potential followers.

Avoid choosing a profile photo that looks like a neutral-colored, low-impact passport photo. Instead, focus on a photo that reflects your person or your brand and that, differentiating itself from the crowd, can intrigue other users.

Finally, as people will begin to associate you and your profile with the photo, avoid changing it too frequently

Attractive biography

To create your bio, Instagram provides a maximum of 150 characters and a single external link. There are certainly not many considering that you will have to provide essential data about you or your business, provide users with a way to contact you, present your brand and your personality, explain to people why they should follow you, and stimulate key actions such as visualization of the contents.

Fortunately, we have thought of some indications for you that could help you!

If you are using Instagram for personal purposes, but you still want to have a curated profile then I suggest you use the biography to talk about yourself, your studies, and your hobbies.

If you are on Instagram to promote a service or a product then you can take this model as an example:

• in the first line explain what you do,

• in the second line explain how you can help people,

• in the third line include a CTA.

If you own a blog, Youtube channel, or website don't forget to add their link under the bio to drive traffic there and get new people to know you.

Unfortunately, Instagram allows us to insert only one link within our biography, so if you want to insert more than one you will have to use branching services such as linktr.ee.

Highlighted stories

When we talk about highlighted stories we are talking about the kind of stories that always remain on our profile exactly under the bio.

If used in the right way, they allow us to say who we are and what we do, present a service or product, and guide the user to perform certain actions.

Always keep these three simple rules in mind when creating your featured stories:

• using them is good, but don't abuse them,

• give the user what he wants,

• as for the profile photo, choose eye-catching covers.

Follow a theme

Following a theme is perhaps the most important thing to create a coherent and orderly profile.

Start by choosing the layout for the grid, which is how the different posts will look over time. This will make your work easier in the long run because it will let you know which photo to put next.

The most common type of layout is the checkerboard one. Here, two types of publications alternate with a specific aesthetic. However, it is also possible to organize it with horizontal or vertical lines by playing with the contents.

Finally, don't forget to use colors to play with the chromatic range of the whole profile.

Conclusions

That's it, now that you know all the best tips for creating an impact profile, all you have to do is get to work!